Marketing Journalist - 13081BR

Marketing Journalist

Department: 
Edwards Campus
Location/Division: 
Univ of Kansas Edwards Campus
Reg/Temp: 
Regular
Employee Class: 
U-Unclassified Professional Staff

Position Overview

Education enhances lives and communities. As the KU Edwards Campus (KUEC) marketing journalist, your words will help prospective students explore the benefits of continuing their education, determine if KUEC is their best choice and to take action. You will also equip Kansas City’s professionals with valuable information to help advance, change or start their careers, all while sharing the inspiring stories of KUEC’s students and alumni.

As an integral part of KUEC’s marketing team, your day will be filled with activities such as:
  • Researching, writing and producing content for print, web and email – examples include blog articles, newsletter content, press releases, landing pages, eBooks, whitepapers and promotional emails
  • Writing and scheduling social media posts, which utilize applicable tagging and hashtags
  • Interacting with internal and external stakeholders to develop marketing communications

The KUEC marketing journalist develops, writes and edits informational and promotional marketing communications that support branding, recruitment, University goals and KUEC’s mission to develop the workforce in Kansas City and beyond.

The marketing journalist reports to the KU Edwards Campus Marketing Publisher and resides at the KU Edwards Campus in Overland Park 16 hours per week during the hours of 8:30 a.m. and 5 p.m., Monday - Friday.

Job Description

  1. 50% - Write and edit copy for blog articles, internal and external emails, newsletters, online resources, web pages and printed materials such as flyers and brochures. Ensure messages are supportive and consistent with campus marketing strategy.
  2. 20% - Schedule and write social media posts to align with campus marketing campaigns, events and content calendar.
  3. 10% - Document assigned events and supplement content with photography and/or video to share on social and embed where necessary.
  4. 10% - Perform coordination tasks to maintain successful alignment between internal stakeholders and the marketing team.
  5. 10% - Other related duties as assigned.

Required Qualifications

  1. Bachelor’s degree in journalism, communications, advertising, business, marketing or closely related field with at least four years of professional marketing writing experience.
  2. Experience writing for print and online publications for marketing purposes.
  3. Professional experience with social media platforms including Facebook, LinkedIn and Twitter.
  4. An understanding of content marketing and inbound marketing concepts as they relate to copywriting best practices as demonstrated in application materials.
  5. Effective written and interpersonal communication skills and demonstrated knowledge of Associated Press Style.

Preferred Qualifications

  1. Ability to edit and update web pages using a web content management system such as Drupal (preferred) or WordPress.
  2. Experience writing for search engine keywords.
  3. Demonstrated success working effectively and efficiently across multiple product or service lines serving varied audiences, such as at a design/ad/marketing agency.
  4. Photography, videography and/or video production skills.
  5. Desktop publishing or graphic design skills.

Additional Candidate Instructions

Applicants are encouraged to explicitly communicate in their application package how they meet the required and preferred qualifications for this position.

A complete application consists of:

A cover letter addressing how required qualifications are met.
Resume
3 Professional References

Incomplete applications will not be considered.

Application review will begin November 7th and will remain open until November 15th, 2018.

Contact Information to Applicants

Hannah Lemon
hannah.lemon@ku.edu
913.897.8755

Advertised Salary Range

$25.00/ hour

Application Review Begins

07-Nov-2018

Anticipated Start Date

01-Dec-2018

Search Jobs
Posting Information
Posting ID:
13081BR
Department:
Edwards Campus
Location/Division:
Univ of Kansas Edwards Campus
Reg/Temp:
Regular
Employee Class:
U-Unclassified Professional Staff
Application Review Begins:
07-Nov-2018
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today