Marketing Strategist - 12864BR

Marketing Strategist

Department: 
Achievement & Assessment Inst
Location/Division: 
University of Kansas - Lawrence
Reg/Temp: 
Regular
Employee Class: 
U-Unclassified Professional Staff

Position Overview

The Center for Public Partnerships and Research (CPPR) seeks a Marketing Strategist to translate research and project results into marketable products and shareable resources/tools that guide practice and shape public policy. This person will write and edit copy, design promotional campaigns (e-letters, social media posts, and distribution of research results via print and online channels), and synthesize project evaluation results to maximize clarity and impact of CPPR deliverables. It is expected this position will work approximately 32 hours a week.

CPPR specializes in research and evaluation, data science, and social innovation that supports our mission of optimizing the well-being of children, youth, and families. We assist partners, including state agencies and community organizations, in their work to secure funding, bring key stakeholders to the table, orchestrate large-scale data efforts, and conduct research, cost analysis, and evaluation. We are looking for individuals who are passionate about impacting social change for good.

The person in this position will promote healthy, happy, thriving communities by communicating effectively about social problems, needs, and solutions. The successful applicant should have prior experience working with academic researchers and community stakeholders, synthesizing quantitative and qualitative data to craft compelling messages, and sharing findings through a broad range of channels targeted for varying audience. Experience working on issues related to family support, home visiting, and maternal and child health and safety is helpful. This position is contingent upon funding.

Job Description

70% - Writing and Content Strategy
  • Oversee and perform copywriting and editing tasks for project teams as needed to enhance visibility, promote services, seek funding, and/or distribute project results.
  • Synthesize ideas and create project scope, timeline, and any other components needed for completion of storytelling initiatives. Own projects from conceptual stage through production.
  • Develop large-scale and complex projects: including ideating, formatting, packaging, and technical integration.
  • Act as liaison with digital media coordinators of individual grant projects and CPPR-wide to ensure that strategies are consistent and aligned.
20% - Research
  • Conduct content audits to identify opportunities and gaps in media strategy for grant projects.
  • Identify and pursue opportunities to promote CPPR and grant project visibility.
  • Analyze the performance and effectiveness of campaigns, and conduct research on industry trends and/or new tools/channels.
10% - Other
  • Support all other time-sensitive internal and external communications activities as assigned by grant project principal investigators.

Required Qualifications

  1. Bachelor’s degree in journalism, advertising, graphic design, communications, or relevant field and 3 years of related experience.
  2. 3 years of experience in marketing and communication development for a non-profit as evidenced by application materials.
  3. Excellent written communication skills as demonstrated through application materials and previous work history.
  4. 3 years of experience supporting both internal and external publications and public relations.

Preferred Qualifications

  1. Previous experience supporting Kansas non profits and other agencies.
  2. Experience with grant-funded programs in a relevant field
  3. 4 or more years developing information products and marketing strategies.
  4. Excellent organizational skills and the ability to exercise initiative when necessary and appropriate.

Additional Candidate Instructions

A complete application includes an online application, cover letter, resume, 5-10 work samples, and contact information for three references. Work samples can be in an online portfolio (please provide the link) or submitted by email as a pdf to shala@ku.edu. Only complete applications will be considered.

Application deadline is September 20, 2018.

Contact Information to Applicants

Virginia Musser
vamusser@ku.edu

Advertised Salary Range

Minimum $41,299

Application Review Begins

21-Sep-2018

Anticipated Start Date

01-Oct-2018

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Posting Information
Posting ID:
12864BR
Department:
Achievement & Assessment Inst
Location/Division:
University of Kansas - Lawrence
Reg/Temp:
Regular
Employee Class:
U-Unclassified Professional Staff
Application Review Begins:
21-Sep-2018
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