Social Content Manager - 12345BR

Social Content Manager

Marketing Communications
University of Kansas - Lawrence
Employee Class: 
U-Unclassified Professional Staff

Position Overview

The social content manager is the voice of the University of Kansas on social media. This person leads day-to-day social media strategy, message development, content creation, and engagement/community management for the KU institutional accounts on Twitter, Facebook, Instagram, LinkedIn, YouTube, and other social platforms. The social content manager works closely with other members of the Marketing Communications strategy team to develop an annual social media plan and editorial calendar that support brand-wide objectives, especially those of student recruitment and retention. They are the primary content developer and publisher for KU social media, and they review all social content for accuracy and brand voice. This person will oversee an annual budget for paid social media and consult on annual advertising plans for the university, as well as on the best use of social strategy for other Marketing Communications partners (clients). Additionally, the social content manager regularly evaluates KU social media efforts in order to develop insights and recommendations to support future initiatives. The social content manager regularly counsels members of the KU communicator community on matters of social media strategy and tactical best-practice. The social content manager will hire, train, and supervise student employees to assist with daily community management.

The social content manager is obsessed with the ever-changing landscape of social media and a national brand’s presence there. They are an excellent writer, accurate proofreader, and have an innate sense of the appropriate voice for the University of Kansas. This person easily balances both day-to-day tactical responsibilities with longer-term evaluation and strategic planning tasks.

Job Description

60% Social Media Content Development, Management, and Engagement
Work independently to develop annual plans for social media that support Marketing Communications objectives. Produce regular editorial calendars to define and guide all social content development. Produce content for all social platforms; edit all content for accuracy and voice. Select or create appropriate images for social content. Publish all social content. Develop and follow standards for appropriate engagement with users on all KU social platforms. Manage student workers who support social media efforts.

20% Social Media Analysis, Evaluation, and Reporting
Consistently monitor and analyze all social media campaigns and tactics with an eye toward various campaign objectives. Cull insights from research and our own social campaigns; share insights with teammates to use in the development of future marketing plans and social content strategies. Create recommendations for on-the-fly campaign adjustments and for long-term strategic planning. Develop standard reporting tools—dashboards, etc.—for use in the office and with partners. Stay current with industry best-practices, emerging technologies, and trends; share such insights with internal and partner teams.

10% Social Media Strategy and Consultation
Work with Marketing Communications teammates to develop and execute plans for appropriate paid and organic social campaigns for various partners (clients). Provide counsel to the KU communicator community about various social strategies and best-practicesWhen necessary, coordinate with other Public Affairs offices on crisis-management communications.

10% Other Duties
Attend staff and partner meetings. Plan, strategize, trouble-shoot, and seek solutions for a wide range of partners and issues. Work collegially with staff and partners in a team environment. As needed, prepare and present proposals, project-status reports, and other research or evaluations.

Required Qualifications

  1. A bachelor’s degree from an accredited college, university, or school in advertising, public relations, strategic communications, journalism, marketing, English, creative writing, or a closely related field.
  2. At least 3 years of professional experience with social media or other marketing content management and development in an agency setting or in-house marketing unit.

Preferred Qualifications

  1. Experience producing and managing social media strategy for a national brand.
  2. Significant administrative expertise in all major social media platforms—Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
  3. Excellent written and verbal communication skills.
  4. Excellent proofreading skills; deep knowledge of English grammar and style rules.
  5. Significant experience developing and/or maintaining a written “voice” for a major brand.
  6. Significant experience creating and publishing quality, on-brand social media content across platforms.
  7. Experience creating, evaluating, and reporting on objective-driven social media campaigns.
  8. Experience with social measurement and listening tools, such as Google Analytics, Facebook Insights, Twitter Analytics, YouTube Insights, Sprout Social, and/or other such tools/services.
  9. Experience with Doubleclick and Google AdWords.
  10. Working knowledge of multimedia software, such as Adobe Creative Suite.
  11. Experience working with a content management system, such as Drupal, and a working knowledge of HTML/CSS.
  12. Experience creating, producing, and presenting reports and recommendations to teammates and/or clients with varying degrees of knowledge about social media.
  13. Experience working with creative and/or strategy teams to create and execute effective social media marketing campaigns.
  14. A team player, but one with self-initiative, a strong work ethic, and a positive attitude.
  15. Self-motivated with strong organization and attention to detail, as well as the desire to contribute to issue-identification and problem-solving.
  16. Able to respond to direction and adapt to frequent changes in project tactics, creative strategy, deadlines, and/or market forces.

Additional Candidate Instructions

In addition to the online application, the following documents are required to be considered for this position:
  1. A cover letter addressing how required and preferred qualifications are met.
  2. Resume or curriculum vitae.
  3. Contact information for three professional references.
Incomplete applications will not be considered. To be considered for this position applications must be received no later than Sunday, August 5, 2018.

Contact Information to Applicants

Lauren Erickson, interim director

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Posting Information
Posting ID:
Marketing Communications
University of Kansas - Lawrence
Employee Class:
U-Unclassified Professional Staff
Application Review Begins:
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