Minnesota Regional Admissions Representative - 10968BR
Minnesota Regional Admissions Representative
The Office of Admissions is responsible for domestic undergraduate admissions for both freshman and transfer students and coordinates the overall recruitment strategy for KU including travel, on and off campus events, prospect data entry, application processing, transfer credit evaluation and communications.
This position serves as a member of the Admissions Team and assists in developing a prospective student pool and cultivating relationships among prospective students and related stakeholders in assigned recruitment territories in order to influence enrollment goals for the University of Kansas. This position reports to the Assistant Director for Freshmen Recruitment. The Minnesota Regional Admissions Representative position is a 10-month contract from mid-July through mid-May and is based in a residential office in the Minneapolis-St. Paul metropolitan area. This position travels primarily within the Minneapolis-St. Paul area, the state of Minnesota, the state of Wisconsin, and other out of state travel, as needed. Regional representative positions in the Office of Admissions are on leave, with benefits, for the two-months outside of the contract dates.
Duties include communicating daily and building relationships with prospective students and families and high school counselors, managing selected correspondence, planning and executing on- and off-campus programs, and managing a travel schedule. Admissions representatives are responsible for evaluating and interpreting student and market data and research to assist the Office of Admissions in determining effective outreach and understanding and subsequently elevating KU’s market position and market profile in assigned geographic markets. Extensive travel required within the representative’s recruitment territories. Some evening and weekend work is required. Personal KU experience and general knowledge of the University are required.
- Identify qualified prospective student leads and cultivate relationships with students to influence enrollment of qualified leads from initial interest/inquiry stage through enrollment.
- Recognize prospective student affinity levels and determine communication delivery, timing and content in order to maximize communication effectiveness and influence enrollment behavior.
- Track and monitor individual student funnel stages and overall funnel performance in order to inform and adjust recruitment strategies and tactics in response to funnel performance.
- Develop recruitment strategy for assigned territory, including reviewing and analyzing student and market data to determine schools, fairs, and events to attend/visit.
- Responsible for daily and weekly reporting and knowledge of territory data to help determine the effectiveness of recruitment strategies in the specified territory and/or determine need for additional efforts. Initiates, plans, and executes special projects in conjunction with territory goals and objectives.
- Increase enrollment conversion of prospective students by building and maintaining relationships with prospective students and their families. Serves as University liaison to high school counselors and alumni in territory. Schedules visits to high schools, coordinates pre-visit calls and correspondence, makes travel arrangements, conducts visits, and follows up with students, faculty, and staff contacted during visits via varied communication channels.
- Manages recruitment budget.
- Analyzes applicant and prospect/inquiry credentials to determine admission and scholarship eligibility of students in territory; provides special counseling regarding selection policies and procedures by investigating and resolving individual questions or concerns.
- Increase prospect conversion through informational advising to inquiring students, families and high school counselors via group presentations; individual in-person counseling; phone, email, and written correspondence.
- Participates in territory-specific event programming (i.e. college fairs and information nights) designed to develop student pipeline of the necessary size and shape to achieve University enrollment goals.
- Assists in planning and execution of off-campus Office of Admissions special events and programs for prospective students, families and high school counselors. Assists in some on-campus event planning and execution.
- Assists in evaluating and determining program effectiveness in prospective student conversion within assigned recruitment regions. Assesses program and event outcomes, and develops improved programming to assist in achieving enrollment goals.
- Participates and assists in planning regional admissions organization events and programs for prospective students, families and high school counselors/education consultants, expanding KU presence and elevating KU’s market position.
- Consults with the Assistant Director of Freshmen Recruitment and the Senior Associate Director of Freshmen Recruitment regarding recruitment strategies on topics including, but not limited to, pipeline development, programming, recruitment strategies, messaging, publications, and presentations.
- Participates in on-campus training and events. Travel to the Lawrence campus for events and training, when necessary.
- Bachelor’s degree and one year of experience.
- Valid driver’s license.
- A graduate of the University of Kansas.
- One year (or more) of professional experience. Two years of graduate assistantship/internship work is considered equal to one year of professional experience.
- Strong written communication skills as evidenced by application materials.
- Prior experience with public speaking as evidenced by application materials.
- Work experience at the University of Kansas, Office of Admissions or related office
- Familiarity with Minnesota markets and the upper Midwest region.
- Professional experience in admissions, related higher education area or public relations/marketing
- Knowledge of academic programs and support services at the University of Kansas.
- Experience with strategic student recruitment from inquiry through application including ability to build qualified inquiry pool.
- Experience working in a data-oriented and results driven admission or industry office.
- Understanding of CRM philosophy as well as familiarity with CRM technologies.
- Proven experience exercising initiative, decision-making and self-discipline.
- Ability to effectively organize time and tasks.
- Ability to work with diverse student populations, including low-income, first generation, geographic regions, ethnic groups, high school and non-traditional students.
Additional Candidate Instructions
A cover letter addressing how required qualifications are met.
3 Professional References
Deadline for applications is Thursday, February 22, 2018.